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Performance Creative That Scales

Creative without data is art.
Creative with data becomes revenue.

Scale Up Pros blends direct-response strategy, hook architecture, UGC frameworks,

and structured testing to build assets that perform under real ad spend.

Golf Equipment — $1M+ Paid Launch

STRATEGY

Shifted from infomercial-style ads to UGC-first,
feed-native creative built for paid social.
Selfie testimonials. Behind-the-scenes product use.
Structured hook testing.

IMPACT

  • $1.06M+ ad spend

  • 33.3M impressions

  • 523K+ clicks

  • ~33% net ROAS sustained

  • 3,400+ customers acquired

Women’s Shapewear — Influencer Campaign

STRATEGY

Led full creative execution across scripting,
production, and structured hook testing. Four hook
variations deployed across Reels, TikTok, and paid social.

IMPACT

  • 500K+ views (organic + paid)

  • High-save engagement

  • Extended creative lifespan through variant testing

Supplement Brand — Direct Response Ad

STRATEGY

Directed creative across multiple SKUs with standardized performance frameworks.Aligned visuals with ad copy to improve pacing, clarity,and conversion flow.

IMPACT

  • 76–78% ROAS

  • ~$1.78 CPC

  • Creatives scaled across multiple funnels

Health Supplement Brand — VSL Optimization

STRATEGY

Rebuilt the opening hook of a long-form VSL to improve early-stage retention.Reset viewer attention and strengthened offer positioning.

IMPACT

  • Hook retention 50%+ above platform averages

  • Renewed performance on a legacy asset generating millions in revenue

Abstract Fluid Patterns
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